berkshire hathaway homeservices california properties
Brand Aesthetic
I played a crucial role in the evolution of the Berkshire Hathaway HomeServices California Properties brand aesthetic by establishing a style guide and introducing black as the primary color with accents of the Berkshire Cabernet. My goal was not only to evolve the visual identity of the brand by creating a more luxurious aesthetic, but also to establish, monitor, and maintain consistency across our offices, allowing BHHSCP to be more easily recognizable.
The ads and templates I designed below were seen in publications with a readership of 4.5M combined.
