better for you, better for the planet.
Drake’s Organic Spirits
I helped guide the Drake’s Organic Spirits visual identity to better reflect the brand's true organic roots by transitioning from 3D-rendered artwork to using real fruit and collage-style designs, we brought a more natural, authentic feel to the brand. These visuals incorporated elements from the ingredients themselves, emphasizing the brand’s commitment to organic quality. We also integrated imagery inspired by the Galapagos Islands, highlighting Drake's philanthropic efforts, as a portion of their earnings supports the Galapagos Fund. This new visual direction not only aligned with the brand’s values but also created a stronger, more meaningful connection to both its products and its mission.
RESPONSIBILITIES
Visual Direction | Campaign Branding | Social Content | Photoshoot Design | Digital | Print
There are so many reasons to celebrate and we know people want to feel better about what they buy and what they consume. These truths led to the insight of Drake’s first campaign: Celebrate Sustainably. It’s more than a line or logo mark, it’s a way of life; and it’s a “cheers” to celebrating life’s big and small moments in a way that’s better for you and better for the planet.
My role encompassed a range of tasks, including designing the visual identity and creating a logo that highlights the USDA-certified organic sugar cane used in Drake’s Organic Spirits.
